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WhatsApp Conversation Rates
In addition to your platform subscription, Meta charges for WhatsApp conversations. A conversation includes all messages delivered within a 24-hour window.
| Conversation Category | Cost per Conversation (INR) |
|---|---|
Marketing Promotional offers, announcements | ₹0.88 |
Utility Order confirmations, updates | ₹0.35 |
Authentication OTP, verification codes | ₹0.11 |
Service User-initiated customer support | ₹0.35 |
Note: The first 1,000 Service conversations each month are completely free under Meta's tiering. Meta rates are standard and are deducted directly from your WhatsApp Cloud API wallet balance.